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Three leading regional fertilizer producers have come together to create the Southeast Asia Fertilizer Association (SEAFA). The new association formally announced its formation at an industry conference in Bali on 1 April 2026. The founding members are Pupuk Indonesia (Persero) of Indonesia, Petronas Chemicals Group Berhad of Malaysia, and Brunei Fertilizer Industries (BFI) of Brunei Darussalam. Under the founding agreement, Brunei Darussalam will host the association’s secretariat. Pupuk Indonesia has been appointed to provide SEAFA’s first chairman, President Director of Pupuk Indonesia Rahmad Pribadi, with Petronas Chemicals Group providing a co-chair. The chairmanship will rotate annually between the association’s members.
